**Privacy Policy for Aurora Alimentare**
Aurora Alimentare ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our site. This policy applies to all information collected through our site, as well as any related services, sales, marketing, or events.
**Information We Collect**
We collect information that you voluntarily provide to us when you register on our site, express an interest in obtaining information about us or our products and services, when you participate in activities on our site, or otherwise contact us.
The personal information that we collect depends on the context of your interactions with us and our online platform, the choices you make, and the products and features you use. The personal information we collect may include the following:
* **Personal Information You Disclose to Us:** We collect personal information that you provide to us, such as your name, contact information, address, and business contact information.
* **Automatically Collected Information:** We automatically collect certain information when you visit, use, or navigate our site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our online platform, and other technical information. This information is primarily needed to maintain the security and operation of our online platform, and for our internal analytics and reporting purposes.
**How We Use Your Information**
We use the information we collect in various ways, including to:
* Provide, operate, and maintain our site.
* Improve, personalize, and expand our site.
* Understand and analyze how you use our site.
* Develop new products, services, features, and functionality.
* Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the site, and for marketing and promotional purposes.
* Send you emails.
* Find and prevent fraud.
* Comply with legal obligations.
**Legal Basis for Processing**
Our legal basis for processing your personal data depends on the specific context in which we collect it. We generally process personal data on the following grounds:
* **Consent:** Where you have given us your explicit consent to process your personal data for a specific purpose.
* **Contract:** Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
* **Legal Obligation:** Where processing is necessary for compliance with a legal obligation to which we are subject.
* **Legitimate Interests:** Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided that those interests are not overridden by your rights and freedoms. These legitimate interests include providing and improving our services, marketing our products, and preventing fraud.
**Sharing Your Information**
We may share your information in the following situations:
* **With Service Providers:** We may share your information with third-party service providers who provide services to us or on our behalf, such as website hosting, data analysis, email delivery, payment processing, customer service, and marketing assistance. These third-party service providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
* **For Legal Reasons:** We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
* **Business Transfers:** We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
**International Data Transfers**
Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. Aurora Alimentare is located in Italy, and by using our site, you consent to the transfer of your information to Italy. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
**Data Security**
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our online platform is at your own risk. You should only access the online platform within a secure environment.
**Data Retention**
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
**Your Rights**
Depending on your location and applicable law, you may have the following rights regarding your personal information:
* **The right to access:** You have the right to request access to your personal data and information about how we process it.
* **The right to rectification:** You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
* **The right to erasure:** You have the right to request that we delete your personal data in certain circumstances.
* **The right to restriction of processing:** You have the right to request that we restrict the processing of your personal data in certain circumstances.
* **The right to data portability:** You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
* **The right to object:** You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.
* **The right to withdraw consent:** If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.
* **The right to lodge a complaint:** You have the right to lodge a complaint with a supervisory authority if you believe that we have infringed your rights under data protection law.
To exercise any of these rights, please contact us at the address provided below. We will respond to your request in accordance with applicable law.
**Third-Party Websites**
Our site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
**Children's Privacy**
Our site is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.
**Changes to This Privacy Policy**
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
**Contact Us**
If you have any questions about this Privacy Policy, please contact us:
Aurora Alimentare 14 Via del Grano, Floor 3, Bologna, Emilia-Romagna, 40127 Italy